How to Attract Visitors to Your Website
Too many marketers work on the if-you-build-it-they-will-come model. They won't. Once you build a Web site you must give them a reason to come. A Web site is a passive form of marketing: providing a...
View ArticleWhat Is the Purpose of Your Web Site?
To succeed, a small business website must be a carefully targeted, wisely designed, pay-its-own-way tool which adds to the bottom line. To achieve this you need to ask: What is the purpose of our Web...
View ArticleCollecting and Using Data from Your Website Visitors
To succeed, a small business website must be a carefully targeted, wisely designed, pay-its-own-way tool which adds to the bottom line. To achieve this you need to ask: What is the purpose of our Web...
View ArticleHow Does an Affiliate Program Work?
Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as...
View ArticleReview: Why We Buy – The Science of Shopping
The man is studying a narrow segment of modern anthropology, the science of shopping. The fieldwork methods are adapted from those of environmental psychology, Underhill's field when he began studying...
View ArticleDot.Com Countdown: 7 Steps to E-Business Launch
Planning to start a new online business? I'm in the process myself, and thought it might be instructive to talk you through the seven steps necessary to launch an e-business. Since we're talking about...
View ArticleA Simple Way to Format HTML E-Mail Newsletters
I hesitate to provide a guide to formatting HTML e-mail for one reason: there's little else about this on the Web, and the article is likely to produce a torrent of phone calls and e-mail inquiring...
View ArticleDoing a SWOT Analysis for Your Internet Marketing Plan
Restaurants ought to make bigger napkins since some of the most productive business ideas seem to come to mind over a meal. The SWOT analysis technique lends itself to napkin planning and snapshot...
View ArticleSetting Newsletter Ad Rates
"How much should I charge for ads in my e-mail newsletter, especially a narrowly-targeted newsletter where it's pretty obvious who the interested advertisers would be." -- Charlie Darling The post...
View ArticleThe 4 Ps of Marketing as Part of Your Internet Marketing Plan
If you've studied marketing in the 40+ years since E. Jerome McCarthy originally wrote his classic Basic Marketing, then you're familiar with the "4 Ps of Marketing." The post The 4 Ps of Marketing as...
View ArticleP4: Pricing Strategy as Part of Your Internet Marketing Plan
When you go down to your local grocery store, you'll probably find Jif® peanut butter, and maybe Planter's®, and then perhaps a store brand, and possibly a generic brand (though generics are pretty...
View ArticleHow Retail Differs from Wholesale and B2C Differs from B2B
When it comes to e-commerce, sometimes our normal terms become inadequate. Here are some definitions: retail, wholesale, business-to-business, and business-to-consumer. The post How Retail Differs from...
View ArticleDistribution Decisions: Drop-Shipping vs. Inventory vs. Fulfillment House
"Internet product sales are easy," said Bob Simple, when he first set up Bob Simple's Online Shoes. Now he's not so sure. He had found three quality shoe manufacturers who agreed to ship shoes to his...
View ArticleThe Eight Essential Types of Internet Promotion
Sometimes your head can be so abuzz with all these Internet marketing details that you feel overwhelmed. You don't know where to start. You can't see the forest for the trees. While there is a lot of...
View ArticleHow to Purchase Banner Ad Space
Just how do you go about purchasing banner advertising space? Here are your alternatives. The post How to Purchase Banner Ad Space appeared first on Practical Ecommerce.
View ArticleCrucial Differences between Retailing and E-Tailing
The retail business model that is practiced in thousands of shops and strip malls in cities all over the world is widely understood. However, many fail to understand that the Internet e-tail business...
View ArticleHTML E-Mail: Text Font Readability Study
In February 2001 my Doctor Ebiz readers patiently answered survey after survey to help me determine what they considered the most readable fonts and sizes for HTML e-mail. While this may come as no...
View ArticleWords and Phrases that Trigger Some Spam Filters
I built this list of some 250 words and phrases from two spam filter lists. It is not complete. I have left out porn trigger words. Most spam filters work on a point system, so that the occurrence of...
View ArticleHow Does Shopping Cart Software Work?
Just what is a shopping cart? It's a term that has come to mean either an online ordering system (separate from your regular website). Usually these supply HTML code for "order buttons" that you can...
View ArticleShould you consider a .ws domain?
"Exploding" is marketer's hype, perhaps to press full advantage out of GDI's multi-tier affiliate marketing structure (5 levels), "with the potential to earn commissions on unlimited levels as a GDI...
View Article
